THE SUB

Being that we’re familiar with lager, R/GA figured we’d be a good fit to work with them on the top secret launch of Heineken's brand new super beer chiller beer fridge, the SUB. We drank, we sang, we feared the NDA and in the end produced some beautiful renders of the product which Heineken themselves stated ‘set the benchmark for the SUB’s appearance'.

We produced numerous animations, with stop, hold and loop points to allow the website to do its interactive thing as well as high quality still renders.

www.thesub.com

We were supplied CAD data which we had to translate over to a more render friendly format: Moi3D is our friend for this work. All shading was done through our trusty combination of Arnold and KettleShaders. Arnold being the moster that it is chewed through the very high polygon count being spewed out by the converted CAD data, saving us quite a lot of time on model cleanup. Difficult things: Beer foam. Dammit, that's hard to generate and render realisitically.

Some small amounts of Post, some loving retouching to the stills done by our friends Stanleys and viola.