Lexus

A luxury car marque deserves luxurious communications. Working in close partnership with the Lexus team at CHI, we developed high-quality digital advertisements for the entire Lexus portfolio.

The project was a masterclass in meticulousness. Each featured car was rendered and animated with the obsessive attention to detail associated with Lexus’ own precision engineering. We created sumptuous, commercial-quality advertising to the digital marketplace, showcasing rich imagery that featured everything from roads that morphed into stitching on the Lexus IS, to a radar sweep which revealed the Lexus CT200.

By taking advantage of our robust car pipeline and in-house car shaders, we were able to visualise to an exceptional high level, fast, and meet the exacting standards of an aspirational automotive brand. We matched established brand and commercial lighting, and where required, we generated our own lighting designs. We produced a wide variety of banner sizes from a single source, to minimise costs and time. And ultimately, we gave life to a diverse and inspirational campaign, tailored explicitly to our client’s needs.