TalkTalk

Working with CHI, we developed a range of interactive assets that made TalkTalk visitors the star of the show.

Viewers were able to upload their own content to a dedicated website – the ‘Bright Star Studio’ – which gave them their own, personal celebrity status – their fifteen minutes of fame. We supported this with various trade and consumer press assets, as part of TalkTalk’s ongoing creative campaign.

TalkTalk was an aptly-named client with regard to our role in this project. We maintained frequent and clear communication throughout – by working on several different disciplines within the account, collaborating as a team to turn things round quickly, and liaising constantly with developers to ensure everything worked as it should.