S.P.A.R.C

S.P.A.R.C. Or more specifically, the Scientific Personality Analysis Research Centre. Their spokesperson is the endearing Aime, who helps ‘the youth’ make informed decisions about their future.

We helped Brass take Aime to the next level, by completely rebuilding her and then designing, lighting and directing the entire CG environment she now calls home. Finally, we took the rather Hollywood-sounding ‘>multiverse’ concept and created it in a 3D space, in which Aime could process data received from participants using our new application.

Doing the best job for the Research Centre made doing substantial research ourselves. Due to the highly interactive nature of our environment, many sequences needed to loop and/or have nested, looping elements in order to achieve the levels of functionality required. We created an army of buttons and navigation pieces to make this happen. Building on this success, we were also responsible for some concept work for the ‘children of Aime’, an off-shoot of the S.P.A.R.C. brand.